{"id":149,"date":"2026-06-21T01:07:32","date_gmt":"2026-06-21T01:07:32","guid":{"rendered":"https:\/\/www.sxyseo.com\/post-149.html"},"modified":"2026-06-21T01:07:32","modified_gmt":"2026-06-21T01:07:32","slug":"google-ai-mode%e5%85%a8%e9%9d%a2%e9%93%ba%e5%bc%80%ef%bc%8c2026%e5%b9%b4seo%e8%af%a5%e6%80%8e%e4%b9%88%e6%90%9e%ef%bc%9f%e6%88%91%e6%80%bb%e7%bb%93%e4%ba%866%e4%b8%aa%e6%96%b9%e5%90%91","status":"publish","type":"post","link":"https:\/\/www.sxyseo.com\/zh\/post-149.html","title":{"rendered":"Google AI Mode\u5168\u9762\u94fa\u5f00\uff0c2026\u5e74SEO\u8be5\u600e\u4e48\u641e\uff1f\u6211\u603b\u7ed3\u4e866\u4e2a\u65b9\u5411"},"content":{"rendered":"

\u4e0a\u5468Moz\u53d1\u5e03\u4e862026\u5e74SEO\u8d8b\u52bf\u62a5\u544a\uff0c20\u4f4d\u884c\u4e1a\u4e13\u5bb6\u7684\u9884\u6d4b\u57fa\u672c\u6307\u5411\u540c\u4e00\u4ef6\u4e8b\uff1a\u4f20\u7edfSERP\u6b63\u5728\u88abAI Mode\u53d6\u4ee3\u3002Google\u7684AI Mode\u5df2\u7ecf\u4ece\u5b9e\u9a8c\u529f\u80fd\u53d8\u6210\u4e86\u9ed8\u8ba4\u4f53\u9a8c\uff0cChatGPT\u548cPerplexity\u4e5f\u5728\u62a2\u641c\u7d22\u6d41\u91cf\u3002<\/p>\n

\u6839\u636eHubSpot 2026\u5e74\u7684\u6570\u636e\uff0c\u8d85\u8fc760%\u7684\u641c\u7d22\u73b0\u5728\u4ee5\u96f6\u70b9\u51fb\u7ed3\u675f\uff0c\u7528\u6237\u5728\u641c\u7d22\u7ed3\u679c\u9875\u9762\u5c31\u62ff\u5230\u4e86\u7b54\u6848\u3002\u8fd9\u610f\u5473\u7740\u5927\u91cf\u7f51\u7ad9\u7684\u6709\u673a\u6d41\u91cf\u5728\u6301\u7eed\u4e0b\u6ed1\u3002<\/p>\n

\u6211\u81ea\u5df1\u64cd\u76d8\u7684\u51e0\u4e2a\u9879\u76ee\u4e5f\u611f\u53d7\u5230\u4e86\u8fd9\u4e2a\u8d8b\u52bf\u3002\u4f46\u8bf4\u5b9e\u8bdd\uff0c\u7126\u8651\u6ca1\u7528\uff0c\u5173\u952e\u662f\u641e\u6e05\u695a\u600e\u4e48\u9002\u5e94\u3002<\/p>\n

\u65b9\u5411\u4e00\uff1a\u4ece\u5173\u952e\u8bcd\u4f18\u5316\u8f6c\u5411 relevance engineering<\/h2>\n

Garrett Sussman\u5728Moz\u62a5\u544a\u91cc\u63d0\u51fa\u4e86\u4e00\u4e2a\u6982\u5ff5\u53eb Relevance Engineering\u3002\u7b80\u5355\u8bf4\u5c31\u662f\uff0cAI\u641c\u7d22\u65f6\u4ee3\uff0c\u6bcf\u4e2a\u7528\u6237\u770b\u5230\u7684\u641c\u7d22\u7ed3\u679c\u90fd\u4e0d\u4e00\u6837\u4e86\u3002Google\u4f1a\u6839\u636e\u7528\u6237\u7684\u5386\u53f2\u3001\u504f\u597d\u3001\u4f4d\u7f6e\u751f\u6210\u4e2a\u6027\u5316\u7ed3\u679c\u3002<\/p>\n

\u4f20\u7edf\u5173\u952e\u8bcd\u8ffd\u8e2a\u5728\u8fd9\u79cd\u73af\u5883\u4e0b\u57fa\u672c\u5931\u6548\u3002\u5341\u4e2a\u7528\u6237\u641c\u540c\u4e00\u4e2a\u8bcd\uff0c\u53ef\u80fd\u770b\u5230\u5341\u4e2a\u4e0d\u540c\u7684\u7ed3\u679c\u9875\u9762\u3002<\/p>\n

\u4f60\u8be5\u505a\u7684\u662f\u56f4\u7ed5\u7528\u6237\u610f\u56fe\u6784\u5efa\u5185\u5bb9\u7f51\u7edc\uff0c\u800c\u4e0d\u662f\u9488\u5bf9\u5355\u4e2a\u5173\u952e\u8bcd\u5199\u6587\u7ae0\u3002\u628a\u4e00\u4e2a\u4e3b\u9898\u7684\u5404\u4e2a\u65b9\u9762\u90fd\u8986\u76d6\u5230\uff0c\u8ba9AI\u65e0\u8bba\u4ece\u54ea\u4e2a\u89d2\u5ea6\u7406\u89e3\u7528\u6237\u610f\u56fe\uff0c\u90fd\u80fd\u627e\u5230\u4f60\u7684\u5185\u5bb9\u3002<\/p>\n

\u65b9\u5411\u4e8c\uff1a\u540e\u7aef\u4f18\u5316\uff0c\u8ba9AI\u80fd\u8bfb\u61c2\u6570\u636e<\/h2>\n

Dave Cousin\u5728\u62a5\u544a\u91cc\u63d0\u5230\u4e00\u4e2a\u88ab\u5f88\u591a\u4eba\u5ffd\u7565\u7684\u70b9\uff1a\u540e\u7aefSEO\u3002<\/p>\n

\u73b0\u5728\u7684AI\u52a9\u624b\u4e0d\u53ea\u662f\u641c\u7d22\u4fe1\u606f\uff0c\u5b83\u4eec\u8981\u6267\u884c\u64cd\u4f5c\u3002\u9884\u8ba2\u9910\u5385\u3001\u4e0b\u5355\u8d2d\u7269\u3001\u64ad\u653e\u7535\u5f71\u3002\u5982\u679c\u4f60\u7684\u7f51\u7ad9API\u548c\u6570\u636e\u7ed3\u6784AI\u8bfb\u4e0d\u61c2\uff0c\u4f60\u5c31\u6210\u4e86\u9690\u5f62\u4eba\u3002<\/p>\n

\u5177\u4f53\u600e\u4e48\u505a\uff1f\u7535\u5546\u7ad9\u63a5\u5165Agentic Commerce Protocol\uff0c\u5a92\u4f53\u5185\u5bb9\u7ad9\u70b9\u652f\u6301Media Control Protocol\u3002\u628a\u7ed3\u6784\u5316\u6570\u636e\u505a\u624e\u5b9e\uff0cschema\u6807\u8bb0\u505a\u5230\u4f4d\u3002<\/p>\n

\u65b9\u5411\u4e09\uff1a\u54c1\u724c\u4fe1\u53f7\u6bd4\u5916\u94fe\u66f4\u91cd\u8981<\/h2>\n

2026\u5e743\u6708\u7684Google\u7b97\u6cd5\u66f4\u65b0\u8fdb\u4e00\u6b65\u5f3a\u5316\u4e86\u54c1\u724c\u4fe1\u53f7\u7684\u6743\u91cd\u3002\u7b80\u5355\u8bf4\uff0cGoogle\u5728\u5224\u65ad\u4e00\u4e2a\u7f51\u7ad9\u662f\u5426\u503c\u5f97\u4fe1\u4efb\u65f6\uff0c\u8d8a\u6765\u8d8a\u770b\u91cd\u54c1\u724c\u5728\u5168\u7f51\u7684\u63d0\u53ca\u91cf\u548c\u60c5\u611f\u503e\u5411\u3002<\/p>\n

\u8fd9\u8ddf\u4ee5\u524d\u5806\u5916\u94fe\u7684\u903b\u8f91\u5b8c\u5168\u4e0d\u540c\u3002\u73b0\u5728\u4f60\u9700\u8981\u7684\u662f\u8ba9\u771f\u5b9e\u7684\u4eba\u5728\u771f\u5b9e\u7684\u5730\u65b9\u8ba8\u8bba\u4f60\u7684\u54c1\u724c\u3002Reddit\u3001Quora\u3001\u884c\u4e1a\u8bba\u575b\u4e0a\u7684\u81ea\u7136\u63d0\u53ca\uff0c\u6bd4100\u6761\u4ed8\u8d39\u5916\u94fe\u7ba1\u7528\u3002<\/p>\n

\u65b9\u5411\u56db\uff1a\u4e3aLLM\u4f18\u5316\uff0c\u4e0d\u53ea\u662f\u4e3aGoogle<\/h2>\n

\u4e00\u4e2a\u8ba9\u6211\u610f\u5916\u7684\u6570\u636e\uff1a\u6839\u636eZiff Davis\u7684\u7814\u7a76\uff0c\u5927\u7ea615%\u7684\u641c\u7d22\u6d41\u91cf\u73b0\u5728\u6765\u81eaLLM\u5e73\u53f0\uff08ChatGPT\u3001Perplexity\u3001Claude\u7b49\uff09\uff0c\u800c\u4e0d\u662f\u4f20\u7edf\u641c\u7d22\u5f15\u64ce\u3002<\/p>\n

\u8fd9\u610f\u5473\u7740\u4f60\u9700\u8981\u7814\u7a76LLM\u600e\u4e48\u5f15\u7528\u5185\u5bb9\u3002\u5b83\u4eec\u66f4\u559c\u6b22\u7ed3\u6784\u5316\u3001\u4fe1\u606f\u5bc6\u5ea6\u9ad8\u7684\u5185\u5bb9\uff0c\u559c\u6b22\u5f15\u7528\u6743\u5a01\u6765\u6e90\u3002\u4f60\u7684\u5185\u5bb9\u9700\u8981”\u53ef\u63d0\u53d6”\uff0c\u8ba9AI\u80fd\u76f4\u63a5\u62ff\u6765\u7528\u3002<\/p>\n

\u65b9\u5411\u4e94\uff1a\u89c6\u9891SEO\u662f\u88ab\u4f4e\u4f30\u7684\u91d1\u77ff<\/h2>\n

HubSpot\u7684\u6570\u636e\u663e\u793a\uff0c\u89c6\u9891\u51fa\u73b0\u5728AI Overviews\u4e2d\u7684\u6982\u7387\u662f\u7eaf\u6587\u672c\u76841.7\u500d\u3002\u4f46\u5927\u90e8\u5206SEO\u4ece\u4e1a\u8005\u8fd8\u6ca1\u8ba4\u771f\u5bf9\u5f85\u89c6\u9891\u4f18\u5316\u3002<\/p>\n

YouTube\u6807\u9898\u3001\u63cf\u8ff0\u3001\u5b57\u5e55\u91cc\u7684\u5173\u952e\u8bcd\u4ecd\u7136\u975e\u5e38\u91cd\u8981\u3002\u66f4\u5173\u952e\u7684\u662f\uff0c\u89c6\u9891\u5185\u5bb9\u4f1a\u88abAI\u62c6\u89e3\u6210\u77e5\u8bc6\u7247\u6bb5\u5f15\u7528\u3002\u628a\u89c6\u9891\u7684\u5185\u5bb9\u7ed3\u6784\u505a\u5f97\u6e05\u6670\uff0c\u7ae0\u8282\u6807\u8bb0\u505a\u51c6\u786e\uff0c\u5c31\u80fd\u589e\u52a0\u88ab\u5f15\u7528\u7684\u673a\u4f1a\u3002<\/p>\n

\u65b9\u5411\u516d\uff1aEEAT\u4e0d\u662f\u53e3\u53f7\uff0c\u662f\u751f\u5b58\u7b56\u7565<\/h2>\n

E-E-A-T\uff08\u7ecf\u9a8c\u3001\u4e13\u4e1a\u3001\u6743\u5a01\u3001\u4fe1\u4efb\uff09\u8bf4\u4e86\u597d\u51e0\u5e74\u4e86\uff0c\u4f462026\u5e74\u5b83\u4ece”\u52a0\u5206\u9879”\u53d8\u6210\u4e86”\u53ca\u683c\u7ebf”\u3002<\/p>\n

Google\u7684AI\u5728\u5224\u65ad\u5185\u5bb9\u8d28\u91cf\u65f6\uff0c\u4f1a\u7efc\u5408\u8003\u91cf\u4f5c\u8005\u7684\u80cc\u666f\u3001\u5185\u5bb9\u7684\u539f\u521b\u6027\u3001\u7f51\u7ad9\u7684\u900f\u660e\u5ea6\u3002\u4f60\u7684”\u5173\u4e8e\u6211\u4eec”\u9875\u9762\u662f\u4e0d\u662f\u771f\u7684\u5199\u4e86\u6709\u7528\u4fe1\u606f\uff1f\u4f5c\u8005\u9875\u6709\u6ca1\u6709\u771f\u5b9e\u7684\u7ecf\u5386\u63cf\u8ff0\uff1f\u8fd9\u4e9b\u7ec6\u8282\u73b0\u5728\u76f4\u63a5\u5f71\u54cd\u6392\u540d\u3002<\/p>\n

\u5b9e\u64cd\u5efa\u8bae<\/h2>\n

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\u5148\u505a\u4e00\u6b21\u5185\u5bb9\u5ba1\u8ba1\u3002\u770b\u770b\u4f60\u73b0\u6709\u7684\u5185\u5bb9\u91cc\uff0c\u54ea\u4e9b\u53ef\u4ee5\u88abAI\u63d0\u53d6\u5f15\u7528\uff0c\u54ea\u4e9b\u7ed3\u6784\u592a\u6df7\u4e71AI\u8bfb\u4e0d\u61c2\u3002\u4f18\u5148\u4f18\u5316\u90a3\u4e9b\u5df2\u7ecf\u6709\u6d41\u91cf\u4f46\u7ed3\u6784\u4e0d\u597d\u7684\u9875\u9762\u3002<\/p>\n

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FAQ<\/h2>\n

Q: \u4f20\u7edfSEO\u8fd8\u6709\u7528\u5417\uff1f<\/strong><\/p>\n

\u6709\u7528\uff0c\u4f46\u73a9\u6cd5\u53d8\u4e86\u3002\u5173\u952e\u8bcd\u7814\u7a76\u3001\u6280\u672fSEO\u3001\u5185\u94fe\u7ed3\u6784\u8fd9\u4e9b\u57fa\u7840\u529f\u4ecd\u7136\u91cd\u8981\uff0c\u53ea\u662f\u5149\u505a\u597d\u8fd9\u4e9b\u4e0d\u591f\u4e86\u3002\u4f60\u9700\u8981\u540c\u65f6\u8003\u8651AI\u641c\u7d22\u7684\u53ef\u89c1\u6027\u3002<\/p>\n

Q: \u96f6\u70b9\u51fb\u641c\u7d22\u8d8a\u6765\u8d8a\u591a\uff0c\u6d41\u91cf\u600e\u4e48\u529e\uff1f<\/strong><\/p>\n

\u5173\u6ce8\u54c1\u724c\u641c\u7d22\u91cf\u3002\u5f53\u7528\u6237\u76f4\u63a5\u641c\u4f60\u54c1\u724c\u540d\u65f6\uff0c\u8bf4\u660e\u4ed6\u4eec\u5728\u522b\u5904\u770b\u5230\u4e86\u4f60\u7684\u5185\u5bb9\u4f46\u60f3\u4e86\u89e3\u66f4\u591a\u3002\u53e6\u5916\u4f18\u5316\u7cbe\u9009\u6458\u8981\uff0c\u5373\u4f7f\u6ca1\u6709\u70b9\u51fb\uff0c\u54c1\u724c\u66dd\u5149\u4e5f\u6709\u957f\u671f\u4ef7\u503c\u3002<\/p>\n

Q: \u591a\u4e45\u80fd\u770b\u5230\u6548\u679c\uff1f<\/strong><\/p>\n

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